Creative flair, technical perfection and gemmological-scientific knowledge were all utilized to construct these conversation pieces.

In 1971, prior to “bling-bling” or “iced” jewelry designs, there was Sam Lax®!! Yep! Ahead of his time - again!

All the items illustrated above were first carved in wax, then cast in platinum and set with fine quality diamonds. As this watch was created before the onslaught of quartz movements, it utilized a 23 jeweled movement to maintain a high degree of accuracy.

Platinum is rare. Ten tons of platinum ore is required to process a single ounce of pure platinum. Platinum is very dense-60% more dense than Gold. A piece of jewelry made of Platinum is considerably heavier and stronger than its counterpart in Gold, therefore more expensive due to its bulk weight alone. The most important consideration is the labor factor in producing a finely finished piece of Platinum jewelry. Due to its density and unique working properties, it requires a highly skilled craftsman to create a quality piece of Platinum jewelry. The working environment must be absolutely pristine and free of other metal contaminants-requiring the Platinumsmith to maintain a separate set of tools exclusively devoted to Platinum jewelry.

We are capable of reproducing any of these Sam Lax® jewelry creations or designing new pieces exclusively for you.

Sam prides himself on creating heirloom quality pieces of art, representing the owner’s personality. Sam’s creations become conversation pieces whenever and wherever they’re worn.